Written by Joe Pranevich
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This is going to seem like deja vu: 1987 had not been a great year for Infocom. The deal with Activision concluded, Cornerstone failed, and sales of text adventures were slowing down. Hollywood Hijinx bombed with only 12,000 copies sold. Bureaucracy failed to capitalize on its A-list author, Douglas Adams, and shipped only 28,000 copies. To offset the sales loss, Infocom was forced to produce twice as many games as before. Making games was difficult, but making twice as many games with the same team seemed impossible. Fortunately, Infocom still had a developer or two with recent hits: Steve Meretzky (with Leather Goddesses and Hitchhiker's Guide) and Brian Morarity (with Wishbringer). While these two would reach back to produce easily marketed sequels, other implementers sought fresh ideas. One of those was none other than Dave Lebling, one of Infocom’s founders and most prolific authors.
At that point, Lebling wasn’t bringing in the numbers Meretzky and Moriarty had been. Spellbreaker actually sold negative copies in 1986 as Infocom wrote off unsold inventory from the previous Christmas. Starcross and Suspect were long enough ago that their market performance could hardly be predictive. But Lebling had a plan to enter a market that Infocom hadn’t entered before: horror. Horror was then (and now) a popular genre. In October 1986, when Lurking Horror was just getting started, Steven King’s It was the bestselling book on the New York Times list. Through 1987, King would have three more of his books on the Top 10 list, including the #1 selling hardcover of the year, The Tommyknockers. Lebling may also have been inspired by the growing popularity of The Call of Cthulhu tabletop game. Whatever the reason, Lebling and Infocom were excited to try their luck at a new category of game.
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